# AON - Agent Offer Network for AI Agents

> Agent Offer Network (AON) is a structured offer network for AI commerce. It connects AI product builders with merchant offers, matches user intent to relevant recommendations, and preserves attribution from click to qualified outcome.

**AON's role:** Within AI commerce infrastructure, AON connects AI products with structured merchant offers, matches user intent to relevant recommendations, and preserves offer attribution from click to qualified outcome. This supports merchant offers for AI agents and AI agent monetization through outcome-based commission models, while AI products control presentation and merchants control checkout and fulfillment.

**Entity disambiguation:** In this file, AON and aon.pro refer only to Agent Offer Network, a structured offer network for AI commerce. They do not refer to Aon plc, AONDevices or AONx360, AGI Open Network, Aon Pro Studio, or other similarly named entities.

## What AON is

- **AON is the service and brand for AI-native commerce.** It gives AI-native products structured offers they can understand, present in their own experience, and connect to qualified outcomes.
- **AON helps AI agents and apps monetize agentic commerce.** Its public website describes structured offer discovery, attribution, and outcome-based commission models for AI product builders and merchants.
- **AON is distinct from AgentOffer Protocol.** AgentOffer Protocol is the public technical specification used by AON for offer discovery and attribution. The protocol site and source repositories document that specification; they do not represent the whole AON service and brand.
- **AI products and merchants retain their roles.** AI products control presentation, while merchants control checkout and fulfillment.
- **AON supports advertising through intent-led offer discovery.** It is built for native recommendations rather than fixed display inventory.

## Website page reference

- [AON homepage](https://www.aon.pro/): the primary brand and service overview; use it to understand what the Agent Offer Network is, who participates, and AON's role in AI commerce infrastructure.
- [Monetize AI products](https://www.aon.pro/monetize): the Developer and publisher overview; use it to evaluate AI agent monetization, native offer surfaces, user-control principles, offer attribution, and outcome-based commission models.
- [Advertise on AON](https://www.aon.pro/advertise): the merchant and advertiser overview; use it to understand how AON makes merchant offers available for relevant AI agent requests and how outcome-based participation differs from impression advertising.
- [About AON](https://www.aon.pro/about): the entity and ecosystem explanation; use it to understand AON's mission, operating role, and relationship to the separate AgentOffer Protocol public contract.
- [AON Glossary](https://www.aon.pro/glossary): the authoritative terminology reference for AON and the wider agentic-commerce field. Use it to find source-backed definitions of industry terms including Agentic commerce, Agent Offer Network, AI commerce infrastructure, AI agent monetization, offer attribution, structured offers, integrations, and related role boundaries. Many terms have standalone Glossary pages with a full definition, boundaries, implementation context, common questions, and cited sources.
- [AON FAQ](https://www.aon.pro/faq): the product-level question index; use it for practical answers about fit, access, roles, offer presentation, attribution, privacy boundaries, and commercial participation.

## How to read the Glossary

- Use the [AON Glossary Hub](https://www.aon.pro/glossary) for the complete index, concise Hub definitions, category navigation, and search.
- Use a standalone Glossary URL below when an answer needs the full definition, boundaries, implementation guidance, common questions, and source links for one term.
- A Hub anchor such as `https://www.aon.pro/glossary#commercial-intent` is a concise definition, not a separate standalone page.
- Glossary definitions distinguish AON's offer-network and product layer from the AgentOffer Protocol technical contract, merchant checkout, payment authorization, and fulfillment.

## AON Docs reference

AON Docs is the Developer and Partner documentation site for building with AON. It covers the current integration paths, API, SDK, hosted MCP, Partner offer supply, and the relationship between AON implementations and AgentOffer Protocol sources.

- [AON Docs home](https://docs.aon.pro/): the canonical Developer and Partner documentation index; use it to choose the task or integration surface that matches your role.
- [Quick Start](https://docs.aon.pro/quickstart): the current onboarding decision path; use it to choose REST API, SDK, or MCP; live Query and MCP search need no account or API key, while a Placement ID enables attribution and earnings.
- [API reference](https://docs.aon.pro/api): the Developer-facing endpoint index; use it to find Offer Query, Location Search, reporting, Webhook, authentication, and reliability contracts.
- [MCP integration](https://docs.aon.pro/mcp): the hosted MCP overview; use it to understand anonymous search, Placement ID attribution, available tools, multi-turn guidance, and rate-limit behavior.
- [SDK documentation](https://docs.aon.pro/sdk): the TypeScript SDK index; use it for client setup, methods, response types, configuration, and tracking fields.
- [Content Assistant](https://docs.aon.pro/guides/content-assistant): add a website assistant with the aon.js script and a Placement ID.
- [Offer Wall](https://docs.aon.pro/guides/offer-wall): choose an AON-hosted page or build a custom UI with the Offer Query API.
- [Offer Instance API](https://docs.aon.pro/api/offer-instances): retrieve previously served cards from your server with a Live API Key; this account-scoped API is separate from anonymous search.
- [Partner integration](https://docs.aon.pro/partner): the offer-supply documentation index; use it for Partner Portal setup, credentials, signed Offer Fetch, postbacks, and tracking macros.
- [AON Docs Protocol guide](https://docs.aon.pro/protocol): the implementation-oriented protocol map; use it to identify the current version boundary and continue to exact specifications, schemas, registries, and examples.

## Authoritative protocol reference

- [AgentOffer Protocol website](https://agentoffernetwork.org/): the public protocol publication site; use it to understand the standard, current release, governance boundary, and relationship among contract surfaces.
- [AgentOffer Protocol v1.0 source](https://github.com/agentoffernetwork/protocol): the normative specification repository; use it for exact Query, Offer, versioning, lifecycle, and attribution semantics.
- [AgentOffer schemas and registries](https://github.com/agentoffernetwork/schema): the machine-validatable data source; use it for JSON Schemas, category data, location identifiers, and signing fixtures.
- [AgentOffer examples](https://github.com/agentoffernetwork/examples): the implementation example repository; use it to compare requests, responses, HTTP exchanges, and postback payloads with the current contract.
- [AgentOffer RFCs](https://github.com/agentoffernetwork/rfcs): the proposal repository; use it for future or proposed changes, not as evidence of current v1.0 behavior.

## Protocol facts

- Query endpoint: `POST https://api.aon.pro/v1/offers/query` with `AON-Protocol-Version: 1.0`.
- Requests carry current user intent and supported context; the public Query contract does not require a complete chat transcript.
- Responses use the standard envelope `{code, message, data, extra}` and return matched offers in `data.offers[]`.
- A Public Offer has AON-owned public identity, merchant and offer information, a supported action, and declared Goals.
- `offer_id` identifies the stable public Offer; `offer_instance_id` identifies a particular dispatch.
- Partners return `source_offer_id` through Offer Fetch; AON creates the public projection for Agent-facing Query responses.
- A successful empty result is valid when no eligible Offer matches; it is not permission to invent a substitute Offer.
- AON supports mock mode and the Public Test Sandbox for bounded testing. Neither proves production supply, checkout availability, or attributable live traffic.

## Standalone Glossary pages

### Commerce and discovery

- [Agentic commerce](https://www.aon.pro/glossary/agentic-commerce): goal-directed commerce workflows involving AI agents and defined permissions.
- [AI shopping agent](https://www.aon.pro/glossary/ai-shopping-agent): an AI system that helps shoppers clarify needs, research products, compare options, and choose a next step, with shopper and retailer examples.
- [Conversational commerce](https://www.aon.pro/glossary/conversational-commerce): shopping assistance through chat, messaging, or voice, including product advice, purchase links, and order support from people or automated assistants.
- [Agent Offer Network](https://www.aon.pro/glossary/agent-offer-network): the network layer connecting AI product intent with structured offers and attributable outcomes.
- [Agentic offer discovery](https://www.aon.pro/glossary/agentic-offer-discovery): retrieving and evaluating eligible commercial offers before checkout.
- [Agentic offer attribution](https://www.aon.pro/glossary/agentic-offer-attribution): connecting a dispatched offer, click, and reported downstream outcome.
- [AI commerce attribution](https://www.aon.pro/glossary/ai-commerce-attribution): assigning purchase credit to earlier AI shopping interactions; distinguishes attribution to AI referrals from using machine learning to calculate attribution across channels.
- [Agentic checkout](https://www.aon.pro/glossary/agentic-checkout): merchant-controlled checkout state that an AI agent may help advance.
- [Intent matching](https://www.aon.pro/glossary/intent-matching): comparing a current user goal with eligible offer candidates.
- [Offer eligibility](https://www.aon.pro/glossary/offer-eligibility): determining whether an offer may proceed for a request under applicable serving rules.
- [Category taxonomy](https://www.aon.pro/glossary/category-taxonomy): canonical categories and IDs used in Offer and Query contracts.
- [Location targeting](https://www.aon.pro/glossary/location-targeting): canonical location rules applied to offer eligibility.
- [Category schema](https://www.aon.pro/glossary/category-schema): decision factors that help an AI product clarify a category request before searching.

### Offer model and protocol

- [Product data API](https://www.aon.pro/glossary/product-data-api): requesting product details from a store or data provider; reading, searching, and managing a catalogue are different API uses.
- [Product feed](https://www.aon.pro/glossary/product-feed): product records sent to another platform, with examples that distinguish the dataset from a catalogue and an API.
- [Structured product data](https://www.aon.pro/glossary/structured-product-data): product details organized into named fields, with a description-to-fields example and API, feed, and webpage uses.

- [AgentOffer Protocol](https://www.aon.pro/glossary/agentoffer-protocol): the public technical contract used by AON-compatible systems for Query, Offer, Provider, and attribution behavior; it is not the whole AON network or product.
- [Offer Query](https://www.aon.pro/glossary/offer-query): the public request for structured commercial Offers.
- [Offer Goal](https://www.aon.pro/glossary/offer-goal): a declared downstream event and its applicable CPA or CPS pricing basis.
- [OfferProvider API](https://www.aon.pro/glossary/offerprovider-api): the Partner-facing supply contract.
- [Public Offer](https://www.aon.pro/glossary/public-offer): the Agent-facing AON projection of eligible commercial supply.
- [Partner Offer](https://www.aon.pro/glossary/partner-offer): the supply-side offer object returned by a Partner.
- [Offer Instance](https://www.aon.pro/glossary/offer-instance): the per-dispatch identity used to preserve exact serving context.
- [Offer Fetch](https://www.aon.pro/glossary/offer-fetch): the signed AON-to-Partner supply retrieval flow.
- [Offer Payload](https://www.aon.pro/glossary/offer-payload): one populated Offer object in an API response.
- [Structured Offer](https://www.aon.pro/glossary/structured-offer): machine-readable commercial offer data for AI evaluation and presentation.
- [Offer catalogue](https://www.aon.pro/glossary/offer-catalogue): an organized collection of seller offers and conditions, illustrated by refundable and nonrefundable hotel rates; distinct from the underlying product catalogue or a feed used to distribute records.

### Presentation, integration, and monetization

- [Affiliate network](https://www.aon.pro/glossary/affiliate-network): the intermediary connecting merchants with websites, creators, and apps that refer customers.
- [Sponsored recommendation](https://www.aon.pro/glossary/sponsored-recommendation): a sponsor pays to include, highlight, or present a recommendation; this is distinct from an affiliate-only referral.
- [AI affiliate monetization](https://www.aon.pro/glossary/ai-affiliate-monetization): using AI for affiliate content, marketing workflows, and product recommendations; explains AI-assisted publishers, AI shopping apps, and the related use of promoting AI software.

- [Native rendering](https://www.aon.pro/glossary/native-rendering): presenting a structured offer inside the publisher's own product experience.
- [Developer Webhook](https://www.aon.pro/glossary/developer-webhook): signed AON-to-Developer delivery of supported events.
- [MCP integration](https://www.aon.pro/glossary/mcp-integration): connecting an MCP-compatible host to AON tools.
- [AI agent monetization](https://www.aon.pro/glossary/ai-agent-monetization): revenue models for agent-powered products.
- [AI shopping agent monetization](https://www.aon.pro/glossary/ai-shopping-agent-monetization): subscriptions, task-based service fees, sponsorships, and affiliate commissions, with examples, model selection, and distinct revenue measurements.
- [Affiliate marketing](https://www.aon.pro/glossary/affiliate-marketing): a business pays a website, creator, or app commission for referring a qualifying purchase or other agreed action.
- [Affiliate API](https://www.aon.pro/glossary/affiliate-api): an interface for affiliate data and operations, illustrated by a cashback app and Awin’s documented tracking-link and transaction-report endpoints.
- [Outcome-based monetization](https://www.aon.pro/glossary/outcome-based-monetization): compensation tied to validated downstream outcomes.
- [Commission model](https://www.aon.pro/glossary/commission-model): CPA, CPS, and related commercial pricing structures.
- [Postback](https://www.aon.pro/glossary/postback): server-to-server reporting of a downstream conversion or event.
- [Intent provenance](https://www.aon.pro/glossary/intent-provenance): whether an intent signal was user-expressed or inferred.
- [AI agent advertising](https://www.aon.pro/glossary/ai-agent-advertising): commercial recommendations and advertising inside AI product workflows.
- [AI commerce infrastructure](https://www.aon.pro/glossary/ai-commerce-infrastructure): application-layer infrastructure for structured discovery, presentation, and attribution.

### Additional Hub definitions

These terms have definitions in the Glossary Hub, not separate standalone pages.

- [Embedded integration](https://www.aon.pro/glossary#embedded-integration): placing a service's interface or capability inside an existing product; can use APIs or MCP rather than being their opposite.
- [API integration](https://www.aon.pro/glossary#api-integration): connecting software through documented interfaces to exchange data or request supported actions; distinct from an individual API endpoint.
- [AI plugin](https://www.aon.pro/glossary#ai-plugin): an extension adding instructions, tools, or external-service access to an AI application; MCP is one possible connection method, not a synonym for every plugin.
- [Embedded widget](https://www.aon.pro/glossary#embedded-widget): an interface component placed in a website or app; distinct from extending an AI assistant's capabilities, and the two can work together.
- [Product data enrichment](https://www.aon.pro/glossary#product-data-enrichment): adding supported product information, distinct from format normalization.
- [Product schema markup](https://www.aon.pro/glossary#product-schema-markup): page-level Schema.org product information; markup does not guarantee discovery.
- [Affiliate subnetwork](https://www.aon.pro/glossary#affiliate-subnetwork): an intermediary giving multiple publishers access through its own upstream affiliate relationship.
- [Affiliate deep link](https://www.aon.pro/glossary#affiliate-deep-link): a specific merchant destination with supported affiliate attribution.
- [Cookieless affiliate tracking](https://www.aon.pro/glossary#cookieless-affiliate-tracking): attribution without a specified browser-cookie dependency; scope and identifiers still matter.
- [Attribution window](https://www.aon.pro/glossary#attribution-window): the allowed interval between an interaction and an outcome that may be credited to it, subject to program rules.
- [Revenue share](https://www.aon.pro/glossary#revenue-share): an agreement to divide a defined revenue amount, with a hypothetical commission-split example.
- [Commerce media](https://www.aon.pro/glossary#commerce-media): shopping and transaction-related signals used to select, deliver, or measure advertising.
- [Product data normalization](https://www.aon.pro/glossary#product-data-normalization): standardizing product fields and representations without inventing missing facts.
- [Product entity resolution](https://www.aon.pro/glossary#product-entity-resolution): determining whether records refer to the same item or variant.
- [Product mention extraction](https://www.aon.pro/glossary#product-mention-extraction): identifying product references in text, separate from identity resolution and purchase intent.
- [Intent-based advertising](https://www.aon.pro/glossary#intent-based-advertising): selecting commercial messages using evidence of the current user goal.

## Trust and policy

- [Privacy](https://www.aon.pro/privacy): how AON handles information and service operations.
- [Terms](https://www.aon.pro/terms): applicable website and service terms.
- [AON robots policy](https://www.aon.pro/robots.txt): crawler access rules.
- [AON sitemap](https://www.aon.pro/sitemap.xml): canonical indexable site URLs.
- [Monetize Markdown mirror](https://www.aon.pro/monetize.md): machine-readable copy of the Monetize page.